GameStop’s growth in the crypto space is undoubtedly growing. Their continuous expansion into blockchain technologies was just announced recently through their partnership with crypto exchange FTX.

Both companies haven’t revealed too many details about what will be the outcome of the partnership, but they did share a few details. The goal of the partnership, according to a press release, is to connect more GameStop customers to the FTX community and its marketplaces for digital assets.

One important part of the partnership is that GameStop will begin carrying FTX gift cards in “select stores.” The preferred retail partner for GameStop is also FTX in the US which could imply that FTX will sell other kinds of items at GameStop later.

The partnership arrives on the heels of GameStop’s headfirst dive into crypto, which has so far included the launch of its own NFT marketplace and its own crypto wallet. The company also recently laid off staff, and in a memo to employees about the cuts, CEO Matt Furlong highlighted the company’s blockchain group in the very first sentence.

GameStop’s alliance with FTX proves how serious they are taking crypto but the partnership might also aid both businesses as they try to survive the so-called crypto winter. Sam Bankman-Fried, the CEO and co-founder of FTX, tried to save certain struggling cryptocurrency businesses like Voyager and BlockFi as their prices fell earlier this year, though he recently claimed that those investments had “mixed” effects.

Not only has GameStop lately partnered with FTX, but Reddit has also done so. In an effort to increase its visibility, FTX has also heavily invested in Super Bowl advertisements and sponsored a number of sports teams and leagues. Long before agreed to pay $700 million for naming rights on the LA Lakers’ home court, formerly known as Staples Center, FTX spent $135 million to rebrand the Miami Heat’s American Airlines Arena to FTX Arena last year.